Project Overview

The New York Life key object was to launch it’s Hispanic Marketing campaign reaching the Hispanic consumer market in South Florida.

To accomplish their objective they decided that Miami was going to be the best starting point with an agency that could later on assist them on a national basis.

A key objective was for New York Life to meet the mover & shaker and key organizations so they could begin to develop business relationships.

        

Our Involvement

TIMG selected as the agency of record assisted the client in developing relationships with media, chambers of commerce and the movers & shakers.

TIMG was selected agency of record regarding the execution and activation of  events in South Florida where we have executed over 30 events.

TIMG was responsible for securing events and programs that supported NY Life agents in developing sales lead and the recruitment of new agents.

TIMG was responsible for the execution, coordination, production and public relation, of one of the most successful symposium events in 2007.

 

New York Life - Business Symposium
   
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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