National Telemundo campaign to salute Hispanic military Heroes.

In store POP program featuring consumer sweepstakes

Multi market bottler involvement at retail level and media National TV campaign

Responsible for original concept and program production in 7 states.

Responsible for the integration of all media execution (TV, radio, POP and print ads)

Responsible for getting the program to air on the History Channel, Telemundo Network, VA Hospitals, West Point and thousands of schools throughout the country.

Integration of a Public Relations campaign that held presentations in seven key cities.

Developed school program to 15,000 Junior and Senior High schools.

Responsible for all sponsors and their activation around events as well as coordination of all event logistics.

Received 5 Emmy awards, Smithsonian Institute Award, among many others.