Project Overview

Anheuser-Busch for the past 18 years has executed on a national level the football event “Bud Bowl” around the Super Bowl.

Super Bowl the biggest of all televised sporting events in the United States becomes the yearly challenge for Anheuser-Busch to let everyone know about the big game and A-B’s campaign.

The Anheuser-Busch organization gets behind Bud Bowl in a big way placing their resources to make sure that everyone knows that they are the “King of Beers”.             

Our Involvement

TIMG supported AB’s Bud Bowl as the agency of record for Bud Bowl public relations efforts in the United States generating over 23 million household impressions.

TIMG developed and executed one of the most aggressive media tours in South Florida targeting TV Networks, Radio Stations, print and internet media.

TIMG toured the media outlets generating positive publicity for Bud Bowl, Clydesdales, Busch Gardens, the Bud Select Speedboat, Drink Responsibly programs and the VIP invitation concert events in Miami.

TIMG documented the series of activities including the Mayors presentation to A-B proclaiming Bud Bowl Day.
Bud Bowl 2007
   
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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