| Project Overview |
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- National Pepsi consumer retail/sweepstake promotion
- In store POP program featuring consumer sweepstakes
- Pepsi partnership with customers
- Multi market bottler involvement at retail level and media
- National TV campaign with TV special
- Responsible for inaugural campaign from year one implementation to 1990 execution
- Responsible for the integration of all media execution (TV, radio, POP and print ads)
- Responsible for the integration of Pepsi customers, Universal Studios and Norwegian Cruise Lines.
- Developed the TV Music Special concept from Universal Studios and a Norwegian Cruise line ship.
- Responsible for securing 100% take from all Hispanic market bottlers in US.
- Negotiation of all artists performances in TV special and music videos
- Coordination of all event logistics with national agency and bottlers
Pepsi - La Casa de Sus Sueños
