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| Case Studies | |
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Project Overview:
National Pepsi consumer retail/sweepstake promotion
In store POP program featuring consumer sweepstakes
A partnership with Universal Studios & Norwegian Cruise Line
Multi market bottler involvement at retail level and media
National TV campaign with TV special
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My Involvement:
Responsible for inaugural campaign from year one implementation to 1990 execution
Responsible for the integration of all media execution (TV, radio, POP and print ads)
Responsible for the integration of Pepsi customers, Universal Studios and Norwegian Cruise Lines.
Developed the TV Music Special concept from Universal Studios and a Norwegian Cruise line ship.
Responsible for securing 100% take from all Hispanic market bottlers in US. And over 2 million consumer entries.
Negotiation of all artists performances in TV special and music videos
Coordination of all event logistics with national agency and bottlers.
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"We Customize the Opportunity to Build Your Brand" |
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A Division of The Entertainment Marketing Group, Inc. |
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